Wednesday 20 January 2016

Pasteurized egg white liquid – The market yet to be cracked

Did you know?
India produces around 65,000 million eggs a year, making our country the second largest producer of egg.

Did you also know?
We produce eggs at lowest cost in the world.Be it a feed price hike, an avian flu outbreak, or any other economic variable, the poultry egg industry doesn’t deter. It has grown tremendously in last two decades in both domestic and export market.

So how many eggs are consumed?
Domestic consumption was reported 80% total egg produced and the per capita reached 55 eggs per annum – that’s a lot of eggs! Out of which numerous people continue to throw the ‘yellow’ or yolk away.

Why egg white is preferred over yolk?

Egg white or Albumen has low calorie compared to yolk, zero fat & Cholesterol with complete protein that contains all 9 essential amino acids. Before encouraging your loved ones to pick up egg white, remember that raw albumen is not safe; it contains anti-nutrition factor Avidin which limits absorption of proteins and vitamins by body and may also contain pathogens like salmonella.

How to take egg white satefly?
Processed and packed egg white liquids are the better choice which is made by state-of-art pasteurization technology. This makes egg liquids are 100% safe, free from Preservatives, Pathogens and Avidin with a shelf life of more than 2 months.

So, right now you must be wondering where to pick up these pasteurised eggs! but there are only two processing units in India are facilitated for processing egg liquids. Think of all the eggs out there, around 65,000 million a year with just two processing units.

Who would buy it you wonder?
No, not just those who find the yolk ‘icky’, the market for egg whites also include Dieters, Bodybuilders, Vegetarians, Gastric By-Pass Patients, Athletes, Nutrition Enthusiasts, food industries like biscuit, cake, confectionaries, baby foods and nutrient supplements, food allied industries, pharma industries, cosmetic industries.

That’s why the egg white market is perfect for anyone interested in joining in with the food industry business, it is the perfect place to start with the right potential and a large market. Don’t worry; a few new producers would still be having a large business because India’s nutritional supplement market is expected to double in next four years, making the growth rate go from 15% to 30%.

Think about this, pasteurized egg white is 100% Natural, contains no preservative, no additives, pathogens, & Avidin free rich in protein(20%), niacin, riboflavin, chlorine, magnesium, potassium, sodium and sulfur, is 100 % safe for direct use and has been certified by the American Heart Association.

Egg white can turn into a:

  •       a protein rich "On-the-Go" drink
  •          a readymade ingredient for egg based recipes
  •          a foaming agent such as for mayonnaise
  •          raw material for B2B markets like bakeries, Hotels, Restaurants etc.

Got your attention yet? Here’s what you have to invest :
For the capacity of 400 Lts/Hr - Plant & machineries worth 1.8 Crores; this gives a BEP of 43% with a ROI in 3 years.

The market is yours so get cracking!


Know More - www.foodbuddies.in


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